HomeHomeAbout usApproachApproachServicesClientsNonprofit practiceArticlesRecent WorkContact Us

Are you a marketer?

The answers.

1.

Marketing…

a.  Is another word for selling.
b.  Is all the things you do to help a sales occur.
c.  Tells your audience about your products and services.

Points

1
3
2

 

Discussion: Good marketing will tell your audience about your products and services to help you sell. The act of selling results from a host of preliminary actions and is the start of an ongoing relationship.
 

 

2.

An ideal background for someone who wants to do marketing is…

a.  Sales.
b.  Finance.
c.  Product management

Points

2
1
3

 

Discussion: There is no single path to becoming a good marketing, but product managers research the market and competitors, speak with customers, figure out pricing, sell, and provide support.
 

 

3.

If I had to rely on two skills, they would be…

a.  Research and strategy formulation.
b.  Idea generation and number crunching.
c.  Listening and organizing.

Points

2
3
1

 

Discussion: Marketing is a creative endeavor informed by a precise understanding of the business opportunity.
 

 

4.

I know…

a.  What I have to know in order to reach my marketing goals.
b.  What I don’t know and how to learn it.
c.  That I will never know everything about marketing.

Points

2
3
1

 

Discussion: Great marketers are good learners.
 

 

5.

My business planning skills are…

a.  Superior to most other people.
b.  On a par with others.
c.  Second in importance to my selling skills.

Points

3
2
1

 

Discussion: Great marketers are excellent business people. Being as good as everyone else doesn’t help you stand out.
 

 

6.

I make my best decisions based on…

a.  Exhaustively collecting information and assessing the risks.
b.  Getting as much information as I can and acting on it.
c.  Studying how successful organizations achieved their successes.

Points

1
3
2

 

Discussion: The fast pace of business means you usually will have to act on imperfect information, which is how successful business people succeed.
 

 

7.

Flashes of inspiration…

a.  Often lead you astray.
b.  Are what separates good marketers from great ones.
c.  Have their place, but must tie in to business objectives.

Points

1
2
3

 

Discussion: Inspiration and intuition are shaped by experience and learning, and usually are on target. Just remember what you are trying to achieve.
 

 

8.

Achieving complete customer satisfaction is…

a.  How superior organizations get that way.
b.  The only sure way that companies will succeed in the years ahead.
c.  A worthy goal, but usually not possible to achieve.

Points

2
1
3

 

Discussion: Complete customer satisfaction is very difficult to achieve, because customer tastes are frequently a moving target. Listen to what customers and prospects say they will need.
 

 

9.

Good verbal, listening, and writing skills are…

a.  The foundation of good marketing skills.
b.  Secondary to good people skills.
c.  As important as good technical skills.

Points

3
1
2

 

Discussion: Everything in business and marketing builds upon good communication skills. Do well here and you will develop good people skills.
 

 

10.

Marketing plans…

a.  Are critical because they tell you when you are on/off track.
b.  Provide a general road map, but should be allowed to change.
c.  Aren’t usually followed because often they are unrealistic.

Points

2
3
1

 

Discussion: Nothing in business remains the same for very long. Plans help you decide what to do and should be followed. But be prepared to change course in response to market changes.
 

 

If you scored

Then you are...

27 - 30

A marketer

23 - 26

Headed in the right direction

22 or below

Need more experience

Print